Since 2019, Beacon has worked with Ring to help deliver its campaigns across Europe.
We currently provide a full-service offering, creating artwork for print and digital campaigns, copy, web design, logistics, and translation.
Recent work includes creating in-store artwork for flagship stores such as Harrods, John Lewis, and Argos, delivering POS units and custom-designed gifts to 30+ retail partners across Europe, and delivering entire sets of asset suites for Black Friday and holiday sales.
Since 2021, Beacon has been working closely with Ring Pro to deliver its new Ring Professional Programme. The online training platform aims to educate Professional Installers on Ring's range of whole-home security products and how to install them. The main objective has been to implement a series of engaging and accessible activations for wholesalers and partners across media, events, promotions and training platforms.
We provide a range of services, including designing branded promotional items to increase brand awareness, devising regular training incentives, social media promotion, email marketing and editorial copy.
This has led to thousands of sign ups and an engaged base of tradespeople nationwide.
Beacon began their partnership with Amazon Key for Business in 2022, supporting the implementation of Amazon Key to a new UK market. This device allows verified drivers to deliver to apartment blocks and multi-unit residential buildings without assistance from residents or a concierge desk.
Our key objective has been to increase brand awareness of the device and service in the UK with landlords and building managers, as well as to develop an engagement project with residents for collateral to celebrate the good news of the device, post-installation.
The strategy team targeted press with industry-specific titles such as National Residential Landlords Association to provide a streamlined digital journey to connect the viewer with the lead generation form on Amazon.com. We also developed an original new concept for post-installation collateral featuring concepts taken from existing marketing materials, and worked with Amazon to deliver a new tone-of-voice guide for this new audience.
Beacon has been working with Italian furniture manufacturer Natuzzi on their flagship brands Natuzzi Italia and Natuzzi Editions since 2022.
We work with Natuzzi to produce ad hoc content and promotional print and digital assets, including magazine adverts, brochures, billboard artwork, window decals, email marketing and copy for websites, magazines and social media.
Our content is created for a global audience, with assets created in English, French, Spanish, German, Dutch and Flemish. The completed assets are then utilised across Natuzzi's stores in the UK, Spain, France, Switzerland, Netherlands, Belgium, Luxembourg and Italy.
Beacon currently works with Lightwave, a smart home and automation brand that aims to offer smart solutions for the whole home.
We provide a wide range of assistance to Lightwave, from developing and implementing a content strategy, creating engaging optimised copy, website development, paid media management and social media marketing.
When Lightwave was given a prominent display wall in the store of one of their wholesale electrical partners, they turned to us for support.
After an initial consultation to establish their desired look and feel, we conceptualised a typographical design for the artwork, which was then handed over to visual merchandising to display their products.
HomeHero is a digital home manager catering for the needs of residents, landlords and clients. The company uses cloud-based architecture integrated with sophisticated mobile and Internet of Things technologies.
Beacon worked with HomeHero to create a brand video to highlight how they put their employees' well-being at the heart of their organisation. Initially, we produced three different concepts for the film (creating a portrait series, leading with narration and quickfire questions). After further consultation, we distilled elements from all three concepts to formulate the final video format. The process included scripting, recording and editing a seven and a half minute 'What to expect on your first day' style video, which continues to prove popular with new starters today.
You can read more about the project on HomeHero's website.
Beacon have been working with leading pharmaceutical distributor, Knox Pharmaceuticals to reinvigorate their branding and help deliver a leading market presence at digital events.
Summer 2020 saw the team at Beacon support Knox at the Caribbean Association of Pharmacists online conference, including delivering them a new digital brochure, brand video, and a custom-built interactive quiz, delivering hundreds of additional leads to their team.
Beacon also deliver regular brand work, including a new website, video, digital, and print assets, and in-depth marketing strategies for new territories.