Lighting the Way for Lightwave: A Strategic Partnership Success Story

Intro

As a startup business in 2020, Birmingham-based Lightwave had heard of us by reputation and were excited about the specialism we offered in the smart home and connected living industry. 

The Challenge

With minimal resource internally to put towards marketing, Lightwave approached us to help them develop and implement their marketing strategy. 

They needed to build their brand presence and establish Lightwave as a premium choice for an audience interested in both interior design and smart home innovation. 

The Solution

Over the past two years, we have developed Lightwave’s overarching marketing strategy, including creating their branding design and tone of voice guides, crafting content marketing plans and establishing their digital presence across email, social media and their website. We’ve also managed Lightwave’s paid media channels and have contributed to their website design and UX.

While the Lightwave family has grown, so has Beacon’s offering to them. We regularly hold review meetings with their team to discuss the performance of content and specific campaign projects that they know will benefit from our creativity.

In recent months, that has included designing artwork for new product launches, both in terms of packaging and supporting marketing collateral, as well as supporting with industry events through our expertise in experiential marketing. 

We also helped to develop their approach to influencer marketing, working with influencers who specialise in home renovation projects by using smart home technology. Devon-based ‘ManWithAHammer’, aka Greg Penn, is now a brand ambassador for Lightwave, regularly sharing updates with his 160,000-strong Instagram following.

We continue to support Lightwave with all facets of their marketing, including coaching and training for their internal teams, quarterly channel analysis and content audits, and adapting or creating the strategies for their seasonal goals and campaigns, flexing our offering to suit their current requirements.

The Outcome

Our relationship with Lightwave has grown with their brand itself, supporting the development of their content to reach a global audience. 

It is difficult to put a cost on the ongoing project that has been our collaboration, but the fact they continue to renew and expand our contract each quarter is testament to our dedication and successful, ever-blossoming working relationship.

While the Lightwave family has grown, so has Beacon’s offering to them.