Consumers are more engaged, informed and empowered than ever before. Identifying and promoting brand authenticity is one of the best ways to connect with your customer, ultimately this means cutting out competitor noise and developing long term loyalty over quick wins. 
So, how can you identify and flaunt your brand authenticity?
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<h1>Identify Your Brand Authenticity</h1>
By identifying what makes you different you can set yourself apart:
<ol>
<li style="font-weight: 400;" aria-level="1">Your point of difference:
<ul>
<li style="font-weight: 400;" aria-level="2">Document what it is that your business provides and how it is different to your competitors? </li>
</ul>
</li>
<li style="font-weight: 400;" aria-level="1">Build a <a href="https://blog.hubspot.com/service/customer-profiling">Customer Profile</a>: 
<ul>
<li style="font-weight: 400;" aria-level="2">Your objective here is to identify and build a picture of the type of person/s that your brand solves problems for. Ask yourself, why does my customer care about the ways in which I am different from my competitors?</li>
</ul>
</li>
<li style="font-weight: 400;" aria-level="1">Values:
<ul>
<li style="font-weight: 400;" aria-level="2">Last but by no means least, with your customer profile in mind, define the 3-7 core values that are non-negotiable for your brand. What values are important enough to you and your customer, that you would rather go out of business than operate without?</li>
</ul>
</li>
</ol>
By documenting these three things, in simple language, you have a reference point for every business decision you make going forward. Brand Authenticity is essentially acting with consistency in all things, and putting values and purpose at the heart of your brand. 
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<h1>Understand The Warning Signs of Inauthenticity</h1>
Knowing how to identify a brand that operates without authenticity is as useful as knowing how to build it.  Here is our checklist of warning signs to be wary of:
<ol>
<li style="font-weight: 400;" aria-level="1">Listening. The 80/20 rule is of huge importance here. Don’t fall into the trap of seeing your customers as data in a spreadsheet! By listening to your customers (via their preferred communications channel) you are able to sharpen your understanding of your Customer profile. Therefore serving their wants and needs more effectively than your competitors.</li>
<li style="font-weight: 400;" aria-level="1">Spot check on values. Any employee should be able to recite your company values at any given time. Hopefully, they should also be able to give you an example of one of these values being incorporated into a recent business decision. </li>
<li style="font-weight: 400;" aria-level="1">Transparency. Brands are not infallible, and most people are willing to give people who make a mistake a second chance. The important thing here is to be 100% transparent if you do make a mistake. This isn’t just a case of admitting you have done something wrong, but going above and beyond to ask how you can fix it? How can you rebuild your customers&#8217; trust? And update them regularly on your progress. </li>
<li style="font-weight: 400;" aria-level="1">Tell stories. In the 20% of time where your brand is doing the talking, make sure you are painting a full picture of what you do and the values to adhere to whilst doing it. Don’t waste this precious time to just hard-sell your products or services. To paraphrase Nora Ephron, everything is content. Bring your customers on a journey with you as you grow your brand. For example, video content documenting the manufacture of a product is not only interesting, but gives you the opportunity to showcase the welfare of your staff (thus reinforcing the values your customers are buying into with every purchase). </li>
</ol>
&nbsp;
<h1>Discover The Benefits Of Brand Authenticity</h1>
Using Brand Authenticity as a tool to grow your business with consistency is an excellent way to build loyalty with your customers. According to <a href="https://blog.hubspot.com/service/customer-journey-map-hubspot">Hubspot</a>, prospects go through a three part journey to become a customer; Awareness, Consideration and Decision. Meeting your customer at each stage with consistency should result in them rewarding you with trust. With customer loyalty in place, you can start to bring in your follow-up programme and convert your loyal customers into brand evangelists, rewarding them for both their loyalty and recommendations as you grow.

5 Minutes to: Brand Authenticity

<h1>The modern age</h1>
When it comes to the design trends in 21st century advertising and branding it is typical to see the heavy use of imagery, bright colours, and crisp illustrations. There is certainly nothing wrong with this, however, the universal practice and utilisation of these features in modern design has made for a fiercely competitive global stage when attempting to stand out. 
&nbsp;
<h1>Nostalgia marketing</h1>
So, what do you resort to when you need to grab your target audience’s attention but most of your competitors are taking the same design approaches? Influence your audience to buy your product through nostalgia!  <a class="editor-rtfLink" href="https://onlinelibrary.wiley.com/doi/abs/10.1002/mar.20772" target="_blank" rel="noopener">Research</a> has shown that when people connect to a brand through nostalgia they are more likely to make a purchase hoping the product will bring them a taste of the happiness they experienced in the past. Thanks to the return of retro themes in design, materialising this design approach through your branding might not be as difficult as you think!
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<img loading="lazy" class="aligncenter wp-image-1251" src="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-3-300x169.png" alt="" width="700" height="394" srcset="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-3-300x169.png 300w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-3-768x433.png 768w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-3.png 902w" sizes="(max-width: 700px) 100vw, 700px" />
&nbsp;
<h1>What is retro design?</h1>
When you think of the world of retro design, you might cast your mind back to the vivid colours and illustrations of the 50’s, or even the neon glowing colours and cityscapes of the ’80s, however it is perhaps better defined as a delicious hybrid of muted colour palettes, and the minimalist image and typography compositions of the 21st century, that has given the advertising world of design a new lease of nostalgic life. 
&nbsp;
<img loading="lazy" class="aligncenter wp-image-1250" src="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-2-300x113.png" alt="" width="700" height="264" srcset="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-2-300x113.png 300w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-2-768x289.png 768w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-2.png 902w" sizes="(max-width: 700px) 100vw, 700px" />
&nbsp;
<h1>Burger King Rebrand</h1>
Burger King is the company that caught my eye the most with its recent rebrand. While their old branding is certainly powerful and easily recognised, this new look has encompassed everything Burger King is, in a few carefully selected colours! For example, on the top right image above, you can see the use of a red, orange, and brown colour palette, which for most people translates into cheese, ketchup, and a burger patty. They have played with colour connotations and a bubble style typography, meaning viewers spend even less time understanding what is on offer while evoking nostalgia through the visuals displayed.
&nbsp;
<img loading="lazy" class="aligncenter wp-image-1248 size-full" src="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1.gif" alt="" width="600" height="289" />
&nbsp;
<h1>McDonald&#8217;s New Packaging</h1>
McDonald&#8217;s have followed a similar path of simplifying their brand design, and have introduced their new product packaging, which features design aspects of retro style. Utilising a strong colour palette, paired with simplified illustrations, they have created a yearning for a time I’ve never experienced while keeping me in the present. Pearlfisher, the masterminds behind this rebrand had this to say: 
“Placing McDonald’s playful point-of-view front and center, we evolved the brand’s design system away from prominent on-pack messaging, cooking up graphic representations of their iconic menu items instead.” &#8211; <a class="editor-rtfLink" href="https://www.pearlfisher.com/" target="_blank" rel="noopener">Pearlfisher.com</a>
&nbsp;
<img loading="lazy" class="aligncenter wp-image-1249" src="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1.png" alt="" width="700" height="335" srcset="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1.png 902w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1-300x144.png 300w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1-768x368.png 768w" sizes="(max-width: 700px) 100vw, 700px" />
&nbsp;
<h1>Over to you</h1>
A lesson from the re-emergence of retro colour palettes, combined with the use of modern minimalist design is that branding no longer needs to rely on overloading you with information at once! Instead, we can move towards conveying a stronger message through memorable imagery that stays with your audience through the emotional power of nostalgia.
&nbsp;
&nbsp;
Are you looking to undertake a rebrand? Not sure where to start? Get in touch at <a href="mailto:hello@beaconagency.co.uk">hello@beaconagency.co.uk</a>

The Return Of Retro, Nostalgia in Design

Buyer Personas are an incredibly useful tool to use with your business’s marketing playbook. Not only do they provide a handy reference for both you and any external marketing partners, but they can also offer you a framework for creating any content. 
&nbsp;
<h2>What Are Buyer Personas?</h2>
Buyer Personas are (fictional) snapshots of your audience base. They represent different types of customers that you frequently work with. It’s important to remember that these aren’t prescriptive of everyone who buys your product or service &#8211; just the most frequent or important ones. It’s a well-known marketing adage that you can’t be everything to everyone all of the time. By targeting your buyer personas you can focus on being something specific to the people who are interested in you and your brand. 
These personas are simplified, generalised cheat sheets that tell you everything you need to know about each audience segment. From the social media channels they like to hang out on, to the problems they’re facing that you can solve; you’re building up a reference point for understanding your customers and how you can engage with them effectively.
&nbsp;
<h2>How Can I Create a Buyer Persona?</h2>
The first stage of writing Buyer Personas takes research, you’ll need to spend a lot of time understanding who your key customer groups are and their behaviours. First, identify who your core customers are. Ask yourself: which demographics continue to visit your site, who continues to purchase, and who do you want to be attracting &#8211; Buyer Personas are half based on data and half aspirational. 
It’s important to note that these personas are generalisations. You might name them after a particularly notable client or customer, but aside from that, you’ll need to remember that not everyone who fits into a demographic will behave in the same way. 
Once you’ve identified the audience groups your personas will cover, you&#8217;re back to the research drawing board to pull together the main themes that unite and define these groups. We like to use some of the following identifiers when we’re putting them together, but also consider anything else that might be useful for you to have at a glance:
<ul>
<li aria-level="1">Background: What’s their relationship to your brand? What projects are they working on? What’s their demographic breakdown?</li>
</ul>
<ul>
<li aria-level="1">Goals: What are they trying to achieve? </li>
</ul>
<ul>
<li aria-level="1">Budget: What does this group tend to spend on your products? </li>
</ul>
<ul>
<li aria-level="1">Identifiers: What differentiates them from similar demographics, or makes them distinct from your average site visitor?</li>
</ul>
<ul>
<li aria-level="1">Challenges: What challenges are they facing that you can solve?</li>
<li aria-level="1">Where to Find Them Online: Which online channels do they prefer?</li>
</ul>
This will build you up a picture of your consumers and specific audience that you can use time and time again.
&nbsp;
<h2>How Do I Use Buyer Personas?</h2>
There are plenty of uses for buyer personas, as they can form the bedrock of your marketing strategy. Having this in-depth understanding of your audience will help you to make informed decisions about how you spend your budget, what kind of campaigns you run and the messaging that needs to come to the forefront. If these are something you need to develop, make sure to have them prepared by the time we get into the new year’s planning season to help guide your strategic thinking.
On top of this, you can also use them for benchmarking. How did this group perform compared to last year? Can you see a reason for the significant difference if there is one? Has there been any impact from specific activity, and can this be replicated? Understanding performance metrics within the context of these demographics will help you to strengthen your activity. 
Lastly, as buyer personas are a great reference point, they serve as a useful resource for any external partnerships you bring in. This allows you to ensure that you’re singing from the same hymn sheet, and that everyone at the table has the same level of in-depth knowledge about your brand. 
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Buyer personas are an integral part of your marketing strategy, so make sure that yours are clear, actionable, and up-to-date. If you need help with your marketing strategies give Beacon an email at hello@beaconagency.co.uk.

5 Minutes To : Creating Buyer Personas

The idea of brand personalities has been around for a long time, but, what is it and where did it start?
<h1>What is a Brand Personality?</h1>
A brand’s personality is the group of characteristics that are attributed to the brand that help customers relate to it. It is, in essence, the framework that shapes the way people feel about a company. There are generally <a href="https://iconicfox.com.au/brand-archetypes/">12 archetypes</a> that brands tend to sit in:
<img loading="lazy" class="size-medium wp-image-1239 aligncenter" src="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1-300x300.jpg" alt="" width="300" height="300" srcset="https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1-300x300.jpg 300w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1-150x150.jpg 150w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1-768x768.jpg 768w, https://api.beaconagency.co.uk/wp-content/uploads/2021/06/Picture-1.jpg 866w" sizes="(max-width: 300px) 100vw, 300px" />
When realised, these create a framework with which you can interact with the public, other brands and can guide your social media strategy. By giving customers a sense of who you are, you stand out within a crowded market. This idea draws on elements of stardom and the Star System first cultivated in the Hollywood film studios of the 1900s. 
&nbsp;
<h1>What is Stardom?</h1>
The Star System was the studio mandated cultivation of a ‘star persona’ for actors and actresses in the films of 1930s and 1940s Hollywood. This involved changing their name, complying with dress codes and even signing ‘morality contracts’ in which their behaviour had to reflect well on the Studio that they were signed to (It’s worth noting that these changes were extreme and even resulted in whitewashing the actors). All of these factors were carefully engineered to create a marketable persona to film audiences. Examples are Rita Hayworth who became known for her easy sensuality and Doris Day who was known for being the pure, virginal girl-next-door. 
With the decline of the studio system in the 50s and 60s stardom did not disappear. Though actors were no longer controlled by their studios, the cultivation of star personas continued and can be seen in Hollywood to this day. ‘Tom Cruise as…’ is a typical introduction for a celebrity who has transcended the roles they play by becoming their own brand. Tom Cruise could even be used as an example of the ‘ruggedness’ archetype. These same techniques in shaping actor perceptions have been adapted to shape brand perceptions.
&nbsp;
<h1>How is this being used effectively?</h1>
Creating a brand personality is a standard exercise when setting up a B2C business. Some great examples of brands who have strong personalities (and great social media teams) are Netflix who are known for making memes about their content and KFC who made headlines by only following the 5 spice girls and 6 men named Herb on Twitter as well as their entertaining tweets (sometimes involving chicken). These tweets and stunts work because they add to their already established the ‘Outlaw’’ archetype.
<blockquote class="twitter-tweet">
Nobody:
A British woman with A SECRET: <a href="https://t.co/rtOxF5KnId">pic.twitter.com/rtOxF5KnId</a>
— Netflix (@netflix) <a href="https://twitter.com/netflix/status/1363888844811034627?ref_src=twsrc%5Etfw">February 22, 2021</a>
</blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
It’s worth noting that Twitter is not the only way for a brand’s personality to shine, however, it allows for natural interactions with customers and other brands.
<blockquote class="twitter-tweet">
Why should bread have all the fun, when there&#8217;s Weetabix? Serving up <a href="https://twitter.com/HeinzUK?ref_src=twsrc%5Etfw">@HeinzUK</a> Beanz on bix for breakfast with a twist. <a href="https://twitter.com/hashtag/ItHasToBeHeinz?src=hash&amp;ref_src=twsrc%5Etfw">#ItHasToBeHeinz</a> <a href="https://twitter.com/hashtag/HaveYouHadYourWeetabix?src=hash&amp;ref_src=twsrc%5Etfw">#HaveYouHadYourWeetabix</a> <a href="https://t.co/R0xq4Plbd0">pic.twitter.com/R0xq4Plbd0</a>
— Weetabix (@weetabix) <a href="https://twitter.com/weetabix/status/1359074254789165059?ref_src=twsrc%5Etfw">February 9, 2021</a></blockquote>
<script async src="https://platform.twitter.com/widgets.js" charset="utf-8"></script>
Authenticity is the name of the game. A funny tweet is well, funny, and may garner likes but if it comes from a brand that is known for its sophistication then the brand personality becomes confused and the impact is lost. Similarly, collaborations between brands should make sense with their personalities. The Heinz beans and Weetabix collaboration made sense as they are both Everyman and played on the wholesome characteristic of their archetype. The idea of putting baked beans on a Weetabix was undeniably revolting, but it was playful and neither brand lost credibility for it. Indeed, it opened up a whole thread of interactions with other brands. 
Had a brand with a different personality, for example, Mercedes, the Hero (think, mastery and sophistication) tried this they would have lost their credibility and it would have seemed like a lazy attempt at outrage marketing.
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Knowing your brand’s personality allows you to choose the best social media strategy that will build up your reputation and create a lasting impression on your customers; A sassy social media manager is always needed. In the words of Judy Garland &#8220;Always be a first rate version of yourself, instead of a second rate version of someone else.&#8221;

Brand Personality and Hollywood Stardom

Last year, Google announced 3 new metrics for sizing up your website’s overall user experience (UX). You might be familiar with some of the Web Vitals that Google considers, such as mobile-friendliness, safe browsing, HTTPS, and having no intrusive interstitials (the advertisements that appear while a website or page is downloading). 
Why does Google care so much about your user experience? Well, Google’s always wanted to provide the best experience for their users, and for the online version of the Yellow Pages that means helping users to find the information they’re looking for in as few clicks as possible. Now, they can’t control the information that you have on your site, but these Core Web Vitals (as well as other factors) help Google present the best sites to the searcher. A bad page experience can prevent a user from being able to find the information they’re looking for.
These new metrics will be coming into play within the next few weeks and will act as official ranking factors, providing a holistic view of the quality of a user’s experience. Getting familiar with them should be a priority for any marketer. 
&nbsp;
<h2>Largest Contentful Paint</h2>
The first of these metrics is Largest Contentful Paint (LCP), or how long it takes the largest content element on a page to load from the point of view of the users. In other words, it helps you understand how long it takes for your most important piece of content to render on screen.
Now, we shouldn’t confuse this with any other page speed measurements like TTFB (Time To First Byte) and First Contentful Paint, because these metrics don’t necessarily represent what it’s like for the user when they open up your page. LCP, on the other hand, measures what really matters from a user’s perspective: being able to see and interact with your page. 
We already know how important it is to have a fast website. Users won’t wait around while your site loads &#8211; they’ll go and find somewhere that they can get their answers quickly and easily. So, consider LCP as an extension of page speed that takes into account user experience. 
Ideally, you want every page to hit LCP in 2.5 seconds. If you find you’re struggling to hit this, there are a couple of things you can do:
<ul>
<li style="font-weight: 400;" aria-level="1">Strip back any non-critical JavaScript, CSS, or third-party scripts. This means things like minifying your CSS (removing unnecessary characters), taking out any unused CSS, and only having the minimum required amount of JavaScript. </li>
<li style="font-weight: 400;" aria-level="1">Review any of your larger assets. Where possible, you want to optimise and compress any images, preload any important resources, and cache assets.</li>
<li style="font-weight: 400;" aria-level="1">Set up “Lazy Loading”, so you only load images when someone scrolls down the page and actually needs to see them.</li>
</ul>
&nbsp;
<h2>First Input Delay</h2>
Once your user can see your page elements, the next thing they’ll want to do is interact with your page. This is what First Input Delay (FID) covers: the time it takes for a user to be able to interact with your page, whether that’s choosing an option from a menu, clicking on a link in the navigation bar, or entering their login details.
FID is an interesting metric, as it won’t be crucial for every site. For pages that just contain content &#8211; blog posts, news articles, etc. &#8211; FID isn’t a big deal. There’s no need to interact with the page, you’re just scrolling. If your site is mostly content, don’t be worried if you’re seeing bad scores here. However, FID is more important for login pages, sign-in pages, or anywhere where you have to quickly click on something. 
When you’re looking at your score, you want it to be less than 100ms. You can reduce it by using a similar process to LCP, namely: minimising or deferring JavaScript (it’s almost impossible to interact with a page while it’s still loading up JavaScript), removing any non-critical, third-party scripts, and using a browser cache to help you load quicker.
&nbsp;
<h2>Cumulative Layout Shift</h2>
Our final metric is Cumulative Layout Shift (CLS) which focuses on visual stability. 
You know that feeling when you’re reading an article or blog, and after a few seconds, a new asset is introduced and shifts everything around? It’s a pain! That’s why our last metric wants to encourage site owners to minimise this shift so that users don’t have to re-memorise the page layout while they’re already engaged. Most of the time, it’s just annoying, but sometimes it can cause real issues; say if it happens on a purchase page. 
The culprit can be one of many things: an image or video with unknown dimensions, a third-party ad, or a dynamically resizing widget. CLS tells you how often this is impacting real-time users. Ideally, then, you want this measurement to be below 0.1. If you’re struggling to get there, there are a couple of things you can do:
<ul>
<li style="font-weight: 400;" aria-level="1">Add any additional UI elements that go beyond the core of what you absolutely need below the fold.</li>
<li style="font-weight: 400;" aria-level="1">Ensure any ad elements have a space reserved to load into. This will prevent ads from shifting things out of the way as they load, as they already have a designated area to be.</li>
<li style="font-weight: 400;" aria-level="1">Similarly, set any asset dimensions so that your page already knows where assets will need to go, and will leave space for them.</li>
</ul>
If you haven’t already, I highly recommend brushing up on the Google articles about the Core Web Vitals to make sure that you have everything you need to navigate these new metrics. You can even see your performance towards them in Google Search Console, so you can get an idea of your site’s benchmark.

5 Minutes To: Google’s Core Web Vitals

Video content is one of, if not the most popular and impactful types of content. In fact, according to <a href="https://blog.hubspot.com/marketing/video-marketing-statistics">Hubspot</a>, adding a video to your landing page can increase your conversions by 80%. This isn’t surprising, most videos are, by nature, attention grabbing and entertaining.
Videos have been gaining popularity for years, spurred on by the increasing ease and decreasing expense of watching and, more recently, creating content. From the early days of YouTube in 2005 to the meteoric adoption of TikTok in 2019/20, video content has risen in popularity. The rise of new social media platforms also seems intrinsically linked to their ability to host and distribute video content. In fact, with the advent of <a href="https://beaconagency.co.uk/post/5-minutes-to-tiktok">TikTok</a>, we’re seeing a whole generation of users who are primed to expect content in a video format, so we can anticipate consumer demand to drive this forward. 
Free video content is also a key component of any good inbound marketing strategy. It allows you to educate your consumers without going for a hard sell, and in a way which they’re already consuming their content. You’re able to set yourself up as a trusted source, which will keep your audience coming back again and again.
So, with video set to form a significant part of marketing strategies moving forward, what should enterprising marketers be looking at and including in their plans?
&nbsp;
<h2>Unboxing and Product Videos</h2>
Unboxing and Product Videos are a fantastic opportunity to share more about the look and feel of your products, and the experience that users get when they open your product for the first time. This can be created and marketed by the brand itself, or by using influencers in paid or unpaid product promotions.
Experience is a huge part of what builds loyal customers who keep coming back, so if you can show off your unboxing experience and show potential customers exactly what they’ll get when they buy, as well as special features or offers and perhaps most importantly, you can show off your company ethos. We’ve spoken at length about the importance of <a href="https://beaconagency.co.uk/post/beacon-ces-retail-trends-the-new-shopper">authenticity</a> in your marketing strategy and video content is a great way to communicate your brand identity. 
Unboxing videos naturally lend themselves to an influencer strategy, as you can use your strategic partnerships to create mutually beneficial content. The influencer gets to build their brand, deliver content, as well as test out products, and you get to reach a whole new audience through someone they trust; leading to those conversions.
&nbsp;
<h2>Testimonials</h2>
We’ve said it before and we’ll likely say it again: people buy from people! Whether that’s a personal recommendation or a good review, consumers like the benefit of other people’s experience. If you have positive reviews (which we’re sure you do!), then finding ways to highlight these will only benefit you. 
Some businesses will find it easier to create video testimonials than others. We often find it easier to record video testimonials with other businesses, customers, or installers who can star in their case studies. Recording customer testimonials can be more of a challenge, but there are workarounds: using voice actors to read anonymised reviews over B-Roll footage from your archives, for example.  
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<h2>Building a Strategy</h2>
When you’re building your video marketing strategy, start by working out what will best showcase your product and brand. Have you got a great packaging design and attractive product? You’ll want to look into creating unboxing videos for your products. Bonus points if you have an influencer you can partner with! The aim of the game is to pick a video content idea that fits naturally into your brand’s wheelhouse, that’s not to say something you’ve done before, but rather a strategy that feels logical for you. 
The next step is to figure out what you want to achieve with these videos. If you’re selling a smart home device then you might want to focus on the device first and then create case studies of the device in situ. Think about why people will watch your video and what they are looking to learn; the size, the colours, maybe the ease of installation?
Once you have your goals, the final step is to break them down. Create a step-by-step plan that includes the production of your videos and then the plan to distribute them. It’s all very well and good creating a beautiful video, but if no-one can see it what’s the point? Developing a great deployment strategy is integral to the success of your video content. 
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Have a question about creating your own video content, or not sure where to start? Get in touch with us at <a href="http://www.beaconagency.co.uk">www.beaconagency.co.uk</a>

5 Minutes to: Brand Authenticity

The Return Of Retro, Nostalgia in Design

5 Minutes To : Creating Buyer Personas

Brand Personality and Hollywood Stardom

5 Minutes To: Google’s Core Web Vitals

5 Minutes To: Video Content