Cultivating Long-term Retail Success with Content Audits

The Challenge

Maintaining content consistency across European retail channels was no small feat for Ring Retail. However, this was key for them to cultivate a positive customer experience and maintain brand consistency. 

They came to us with their Content Consistency audit – which had become very large, unwieldy, time-consuming to complete and difficult to keep on top of. 

The Solution

Our mission at Beacon is to help our clients maintain accurate, up-to-date, and consistent information across all retail channels, to establish better brand authority and ensure a positive customer experience. 

We overhauled Ring’s content audit process to provide improved and reliable results each quarter – in just 4 days, rather than the 4 weeks it previously took, saving a lot of valuable time and budget. 

Our tailored approach didn’t stop there. We meticulously crafted individual retailer packs that compare each retailer’s new score with their score from the previous quarter and contain the full suite of newly designed brand assets. 

The comprehensive packs include easy-to-follow links to locate the assets for any given Ring product. This makes it super easy for any retail partner to apply and enhance their output and customer experience, in line with Ring’s brand standards. Beacon is also always on hand to help edit, format and tweak marketing assets to fit retailer formats, further cementing brand consistency. 

Content marketing audits are crucial for maintaining brand integrity and ensuring a positive customer experience—and conducting these content audits on a regular basis is a vital step in the ongoing management of any retail operation to achieve long-term success. The Beacon team’s innovative approach has provided a more insightful, streamlined process, and freed up so much time for Ring to focus on other important projects.

The Outcome

• Cut the execution of the content marketing audit down to 4 days from 4 weeks, liberating valuable resources for the client.

• Handled the processes from beginning to end with retail partners and provided final report to client.

• Ensured the internal Client library was easy to access and organised in line with the audits. 

Testimonial

‘Whoop! Perfect, that looks great! Thanks a lot for the efforts and automating it further.’

Martin Zaborowski, Senior Marketing Manager Ring Retail