Digital Communications is a key pillar in any marketing campaign, and it covers a whole host of different disciplines. From Paid Media to Social and Community Management, to SEO and Content Writing, there’s a lot to think about when it comes to planning out a digital comms strategy.
Beacon’s Digital Comms offering covers everything you need to have a robust online presence; whether you need a complete partnership or just need to fill in the gaps.
Our team pairs expertise in marketing, passion for connected living and technology, and a love of storytelling to build a relationship where you’re not just our client, you’re our partner.
Paid advertising plays an important role throughout the buyer’s journey. Build your awareness with well placed paid social ads, share more about your product or service through display, or put your shop at the top of the Google search results when a customer is ready to convert.
Our team places control at the centre of every campaign. Using a highly targeted, granular campaign structure, we can manage your spend to get you the best return on investment; and craft ad copy that’s designed to achieve your goals.
SEO and Content Creation
SEO has been one of the hottest topics, not just for marketers but for the C Suite as well; and with good reason! A well maintained website with consistent content is a powerful tool in your arsenal.
Whether you just want to manage your SEO more effectively, step up your content game, or need a new website, we’ll work with you to understand your priorities and develop a roadmap for your continued success.
Social Media and Community Management
Social Media is the best place to find and engage with the people who are passionate about your brand and what you do. Building them a community will help convert them from just passive users of your products to your biggest brand advocates.
At Beacon, we don’t think you can run social media marketing without also engaging your user base and fostering a community for them. We’re also incredibly passionate about accessibility and inclusivity, so we use best practises to ensure your content can be seen and enjoyed by as many people as possible.