Exploring a connected world with Beacon Agency

A report on consumer attitudes towards the role of the Smart Home in 2023

Smart Home Report 2023

The world of smart tech is changing. Are consumers keeping up?

We surveyed nearly 1,000 people, exploring their relationship with smart tech and the reasons driving their adoption or avoidance of devices in their homes.

In May 2020, we conducted a survey to get a feel for consumer attitudes towards the adoption of smart technology in the face of COVID-19. Fast forward to 2023, our latest report delves into the shifting landscape of post-pandemic smart tech evolution, exploring how attitudes have changed.

Our commitment to the future of smart living

Beacon Agency has been at the forefront of strategic and digital marketing for the connected living, home and leisure, culture and charity sectors since 2018. As an agency, we're passionate advocates dedicated to understanding the pulse of our specialist industries. Our 2023 report, created in association with CEDIA, is a testament to this commitment, providing invaluable insights to help smart tech brands understand how their customers interact and connect with their homes.

Your go-to guide for navigating the smart living landscape

Explore comments from industry experts and insights into consumer attitudes towards smart tech in their homes, whilst also addressing the need to bridge the education gap between smart home brands and their customers. Discover the pivotal role professional installers play and dive into strategies for brand advocacy and customer empowerment.

Mark your calendars

From 20th - 24th November

Dive into our report at your leisure, neatly packaged into 7 insightful PDFs, published daily throughout the week. As a special Black Friday gift, the complete report will be made available at the end of the week, providing you with a consolidated ebook to keep.

The Smart Home Report

Available now

Safety and security for the smart home in 2023

Available now

Making smart wellbeing accessible in 2023

Available now

Smart solutions for family life in 2023

Available now

The smart home’s role in tackling the energy crisis

Available now

The convenience of smart technology

Available now

The Smart Home in 2023

Available now

Full ebook

Available now