Three Essential Copywriting Tools to Ensure You Write Like a Boss
21st January in Content, Marketing
What is the one thing that all business owners have in common? The answer, in a nutshell, is the need to make sales and conversions. Thanks to easy access to the internet, there are now a variety of communication channels to engage with prospective and existing customers. With your website as your shop front and email newsletters as your key to building customer relationships, the world is your oyster in the planning and deployment of fresh and exciting content.
So, what if you could harness just three copywriting tools to ensure you can write like a boss? Well, you are in luck. Today’s post will focus on the three essential tools that you can nurture to ensure you produce consistently engaging copy.
1. Establish a Regular Writing Routine
There are generally two types of people; Some are early birds, and others are night owls. Everybody is different. The art of copywriting is a highly creative process that requires a tremendous amount of focus and concentration. It’s best to write when you feel fresh and productive. Trying to write compelling content when you are tired is like banging your head against a preverbal brick wall. Think about when in the day that you will not be disturbed. When you write, sit in a quiet place, turn off your social media notifications and make a large pot of tea or coffee. Aim to set yourself a target of completing one writing task or getting to a specific word count. Remember to allow yourself regular breaks and get your blood circulating. You can effortlessly get into the correct headspace to write at your best by establishing a routine and sticking to a few simple rules.
2. Grammar Is the Key
At the root of all writing is grammar. Without it, the structure of language as we understand it today wouldn’t exist. The essential foundation of grammar is the humble sentence. As a general rule, the subject comes first, followed by the verb, and with the objects placed last. Next comes punctuation. Remember to let your sentences breathe. Think of commas as natural breaths in the text. By having and demonstrating a solid grasp of nouns, verbs, adjectives, pronouns, prepositions, and punctuation, you can produce compelling and polished copy.
Imagine two people are standing in front of you. One person is clean, polished and beautifully dressed with salon-fresh hair and matching accessories. The other person is dirty, with old and torn clothes and only a crumpled carrier bag for company. Which person would you be more likely to buy a product or service from? Unfortunately, people do judge books by their covers.
The way you present yourself using copy is the mirror image to how you present yourself in person. Readers will rapidly lose interest if you post digital communications containing typos, grammatical errors, unstructured paragraphs, and difficult to follow sentences. There is only a short time to grab and keep people’s attention. However, posting consistently accurate and engaging prose will encourage people to read your content regularly.
3. Embrace SEO as Your Right Hand Man
Search engine optimisation (SEO) is essential for your copywriting toolkit. It makes optimising your website to receive more organic traffic easier. It also has the additional benefit of increasing your website’s ranking in search engines. SEO copywriting involves threading targeted keywords and phrases into your copy.
Start by going to a keyword research tool. Think about what your target audience would type into a search engine. Aim to note down keywords that are often searched for and aren’t too competitive. This way, you have a better chance of ranking.
Next, create a quarterly content calendar of engaging content. Then when you come to write copy, you can brainstorm ways to repurpose the content across various marketing channels. By understanding your audience, you can create content that establishes you as an authority by offering well researched, engaging content. This, in turn, has the knock-on effect of encouraging social sharing.
There are numerous other copywriting tools that you can use to produce awesome content. These include creating a target audience avatar, understanding the language of your audience to build an instant rapport, and creating surprising and disruptive headlines to entice your audience to read more. However, the best way to write like a boss is to write, write, and then write some more! So, there you have it. Just harness the tools at your disposal, have fun and write. On your marks, get set, write!
If you’re thinking about creating content or would like advice on how to improve your current marketing strategy, get in touch with Beacon at email@example.com.