5 Minutes To: Boosting Your SEO with Google My Business

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On the face of it, SEO seems like something that you can only control on your website. However, there are a couple of other ways that you can boost your SEO that don’t rely on you updating your website. Today, in another 5 minutes to execute, we’ll be looking at a great SEO quick win: Google My Business. 

 

What is Google My Business?

Google My Business is one of those weird, add on parts of Google that many marketers are aware of, but not intimately familiar with. For those who aren’t familiar, Google My Business relates to the panel on the right hand side of Google Search Results. It gives you a great way of showcasing information of your business and making sure that you’re showing up when it matters most.

Within your business profile, you can set things like your address, phone number, opening hours, and even COVID-secure notices that give users a quick snapshot of the most important details about you. This panel appears at the top of the search results, which makes it easy for users to find you, and also helps to verify that you’re a legitimate business.

 

How Can GMB Help Your SEO?

Google My Business has the biggest impact on your SEO for local searches and is often used as a cornerstone of a location-based SEO strategy. Local results are based on Distance, Relevance (how well a listing matches the search’s intent), and Prominence (how well known your business is). Having an updated GMB profile gives additional indicators to Google to help them see how relevant your business is to a search. 

As you’re building out your listing, consider using a couple of your main keywords in your Category, Description and Attributes. Similarly to using keywords on your website, this will make sure you appear for the right searches. Remember, keyword stuffing is an outdated practise, and you’ll need a lighter touch than you might ordinarily use; so keep it simple.

 

Top Tips and Actions:

  • Make sure all of your GMB listing details are complete. Google is incredibly detail orientated, so you need to make sure that all of your information is accurate and up to date.
  • Got a sale or major update that you want searchers to know about? Add it to your profile! You can keep your customers updated by creating posts, giving them another reason to visit your site or store. 
  • Encourage your customers to leave a review through the Business Listing, as this will once again help to verify your business and also provide other searchers with more information about your business. 
  • Consider treating GMB as an additional social network, and add posts to your listing once a week. This also gives a searcher even more information about your business.