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It is often said that the old ways are the best ways, and with time-old word of mouth marketing, that saying couldn’t be more true. 93% of consumers have been introduced to a new brand through recommendation, meaning that your next new customer may well come via a current customer.
In the digital age, it’s more important than ever for your brand to harness the word of mouth and amplify it to reach as many new people as possible, especially with Nielsen research showing that 83% of people “completely, or somewhat” trust word of mouth recommendations from people they know, and even 66% trusting online recommendations from strangers.
So how can you let the good reviews (and even the bad ones!) inform your marketing?
Empowering your customer
Brands work best when the conversation is two-way; make it easier for customers to give feedback of any type by actively encouraging the conversation, be it through streaming Q&A sessions online to feeding back survey results through email campaigns.
Not only that but highlighting interesting use cases is a great way to connect with users to show how other customers are utilising the product in new and interesting ways. For example, using a smart lighting system so, where the customer was working late or stuck in traffic, they could switch on the lights for their dog, so it wasn’t sat at home in the dark, and it also provided an added security feature to their home.
Shout about it!
You’ve worked so hard to garner all these reviews, and your engagement metrics are looking good, but now what? Make it easy for your new customers to find these unbiased reviews, by placing them on your website, linking to independent review sites, and showcasing soundbites from reviews on your social media feed. You can use real life customer testimonials to create powerful video content, bringing the conversation you have with your customers to life across your entire online presence.
Arm your loyal customers!
Anything that can help your customer share their experience of your product or service is going to encourage them to help spread your message. Providing access to quality content that they can use alongside their recommendation, for example, nice images of the product, user videos, infographics, or any easy-to-digest information that highlights the value your business provides.
A recommendation opens the door from one consumer to the next, but it’s up to your business to encourage them through. It’s important to make sure you have an excellent online presence and help each customer tell the story of their experience.
We’re passionate about helping you promote the best parts of your business and celebrating your successes. We’re not about ‘us and them’ marketing, we work alongside your team, getting to know the ins and outs of your brand and helping you tell your story. Plus, your business isn’t 9-5, so neither are we. Contactable over Facebook Messenger or Whatsapp, email, or even a phone call, we’re here to help you with whatever you need, whenever you need it. Why not get in touch with us to find out more?