Voice, Smart home and the Big B2B opportunity for the industry

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We previously talked with members of the smart home industry around their views on where the smart home industry will be heading post COVID-19. The overarching theme from everyone was a sense that while there remain challenges to overcome, there is a great opportunity out there for the industry to really make a difference to peoples’ lives. 


With lockdown now starting to ease, businesses of all sizes are looking to how they can safely bring back members of their teams into the office. The general consensus is that until a vaccine is successfully developed and deployed, we’ll all need to exercise a certain degree of social distancing, among other practices like regular hand washing.


In terms of what businesses can do, there are ‘quick wins’, for example, limiting the number of  employees in the office, practicing rigorous handwashing, and taping out safety zones around every desk. However, more will need to be done to ensure offices are truly safe. This is where smart home and its link to voice technology could make a real impact. 

Smart Home Devices

Researchers have found that COVID-19 can survive on metal, glass, and plastic for as long as nine days. In order to truly make our offices healthy and safe, one of the key practices we can implement is reducing the amount of time and number of times we spend touching surfaces. 


Some examples of how smart home could help are: 


  • Smart switches and smart plugs would enable you to turn lights or equipment on or off using your voice;
  • Smart thermostats could help control the heating in the office hands-free;
  • Smart doorbells and security cameras would allow you to easily talk to, and manage the flow of visitors, through a tight reception space safely;
  • Air quality monitors can measure the temperature and air quality in the office, allowing employees to make healthy adjustments to the environment automatically.


The possibilities are endless, and for small businesses in particular, using smart devices is likely to be far more cost-effective and quicker to implement. And especially where the wider market is looking to see what measures companies have taken, it’s a great way of ensuring and maintaining brand loyalty amongst your customers.

The Opportunities for Manufacturers and Installers

Manufacturers and installers should be looking to create value propositions and effective case studies around B2B examples. There is sometimes the criticism that smart home devices are looking to solve a problem that doesn’t exist; arguably, this is the perfect moment for the market to see just how useful and effective this technology can be in solving real world problems.


But the onus is on the market itself to help educate business owners on what these devices can do, how they can install these products, and how to best train their staff to use them effectively. 


Whilst it’s important to deliver topical content through COVID-19 and beyond, brands need to be careful that they don’t just reuse consumer-focused content, but look to create targeted and well thought out B2B assets.  


The use and application of smart devices in the B2B environment is already starting to happen sporadically, and is again another case of COVID-19 rapidly accelerating our plans to adapt to the changing times. Whilst we can ‘just roll’ with the changes, there are also impactful and lucrative business opportunities in the quickly developing market. 


If you have any questions around how you can create your B2B message or are interested in discussing this topic further with us book a free consultation with our team here or you can contact us over email! We look forward to hearing from you.